You’ll also want to think about your ongoing promotional strategy to engage new shoppers.

Drill down into the CX: Make sure you’re thinking about the customer experience and making it easy for shoppers to learn about and join the program.

This allows you to schedule your promotional campaigns and strategies effectively. Once you know the program’s build completion date, choose a launch date a few weeks later.

Choose a launch date: You’ll need ample time to build excitement around the program, as turning shoppers into lifelong members is the most important step.

So before choosing a launch date, align with your team on the program’s exact completion date.

Decide the program completion date: Building a loyalty program takes time to decide what structure, rewards, and perks best suit your brand.

Depending on the size of your team, clue in different departments as early as possible, so your program launch is cohesive and effective. Why? Because how you launch your program will directly impact its participation rate and overall customer sentiment.

For more information, visit first step in your loyalty program implementation is to build a detailed, feasible timeline. GHA’s brands currently include Anantara, Araiya, Avani, Campbell Gray, Capella, Corinthia, Discovery Destinations, Divani, Doyle, Elewana, Fauchon, GLO, JA Resorts, Kempinski, Leela, Lungarno, Marco Polo, Mysk, Niccolo, Nikki Beach, NUO, Oaks, Outrigger, Pan Pacific, PARKROYAL COLLECTION, PARKROYAL, Patina, The Residence by Cenizaro, Shaza, Sukhothai, Sun International, Tivoli, Ultratravel Collection and Viceroy. The award-winning GHA DISCOVERY programme generates approximately $2 billion in revenue and more than eight million room nights annually. GHA represents a collection of more than 35 brands with over 800 hotels in 85 countries serving 11 million members. Through membership in GHA, brands expand their global reach, drive incremental revenue, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. Global Hotel Alliance (GHA) brings together a unique collection of independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. D$ rewards will be automatically credited to your Oaks DISCOVERY account within 48 hours of checkout and be eligible for six months from the date of issuance, valid at all properties within the collection. Members start earning D$ from day one, while the percentage earned on eligible spend increases with membership status.Ĭustomers can partake in the promotion by signing up for the Oaks DISCOVERY program for free here. Guests can opt for a beachside break on Queensland’s Sunshine Coast, a Top End adventure in Darwin, a city staycation in Melbourne or a weekend of culinary indulgence in the Hunter Valley. After registering, members will earn twice the usual amount of D$ for all eligible spend on their stays through the end of October, when booked on .Īt checkout, D$ earned on previous stays can be used on future stays at any of Oaks’ 55 properties across Australia and New Zealand, and extras as a form of payment. The promotion is open to all Oaks DISCOVERY members, including new members they can simply opt in as part of their free membership. The Double D$ promotion starts on 8th August and runs through to 31st August 2022 with stays to be completed by 31st October. Oaks Discovery Members Can Stay Longer and Experience More with The Double Discovery Dollar PromotionĪugust 2022: Oaks Hotels, Resorts & Suites announces the Double DISCOVERY Dollar (D$) promotion, enabling members of loyalty program, Oaks DISCOVERY to earn more, as they indulge in stays across Oaks’ portfolio of over 55 properties across Australia and New Zealand.

Patina group loyalty program